Local cover image
Image from Amazon.com
Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Material type:
TextPublication details: Harlow, England : Pearson Education, 2012Edition: 5th editionDescription: xv, 578 pages : illustrations ; 27 cm + 1 CD-ROMISBN: - 9780273740933
- HF 5415.127 H66M 2012
Contents:
Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.127 H66M 2012 (Browse shelf(Opens below)) | Available | F068802 | ||||
CD/DVD (Accompanying Material)
|
SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.127 H66M 2012 (Browse shelf(Opens below)) | CD.No.1933 | Available | FCD068802 |
Total holds: 0
Includes index
Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
There are no comments on this title.
Log in to your account to post a comment.
Click on an image to view it in the image viewer