The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /
Johnson, Nick
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer Nick Johnson - Old Tappan, New Jersey : Pearson Education, Inc., 2015 - x, 257 pages : illustrations ; 24 cm
Includes bibliographical references and index.
What's changed? -- How are companies coping? -- Building for the future -- A proposed new department
9780134084503
MARKETING
MARKETING--MANAGEMENT
MARKETING--CASE STUDIES
Case studies.
HF 5415 / J63F 2015
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer Nick Johnson - Old Tappan, New Jersey : Pearson Education, Inc., 2015 - x, 257 pages : illustrations ; 24 cm
Includes bibliographical references and index.
What's changed? -- How are companies coping? -- Building for the future -- A proposed new department
9780134084503
MARKETING
MARKETING--MANAGEMENT
MARKETING--CASE STUDIES
Case studies.
HF 5415 / J63F 2015