The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson

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Material type: Text

TextPublication details: Old Tappan, New Jersey : Pearson Education, Inc., 2015Description: x, 257 pages : illustrations ; 24 cmISBN:

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Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer

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Contents:

What's changed? -- How are companies coping? -- Building for the future -- A proposed new department

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415 J63F 2015 (Browse shelf(Opens below))	Available		F068888

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Includes bibliographical references and index.

What's changed? -- How are companies coping? -- Building for the future -- A proposed new department

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