MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01327nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230222120821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230222s2015 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134084503 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
J63F 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Nick |
| 9 (RLIN) |
250984 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The future of marketing : |
| Remainder of title |
strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / |
| Statement of responsibility, etc. |
Nick Johnson |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Old Tappan, New Jersey : |
| Name of publisher, distributor, etc. |
Pearson Education, Inc., |
| Date of publication, distribution, etc. |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 257 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 449 ## - DEPARTMENT |
|---|
| Department name |
บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What's changed? -- How are companies coping? -- Building for the future -- A proposed new department |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 9 (RLIN) |
34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
MANAGEMENT |
| 9 (RLIN) |
34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 9 (RLIN) |
41862 |
| General subdivision |
CASE STUDIES |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| Authority record control number |
(OCoLC)fst01423765 |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) |
|---|
| Purchaser |
บริจาคโดย อธิการบดี |
| Accession date |
230222 |
| Barcode |
F068888 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General Book |
| 998 ## - STAFF NAME (SPU) |
|---|
| ผู้ลงรายการ |
jirawan 0223 |
| ผู้วิเคราะห์รายการ |
jirawan 0223 |