MARC details
000 -LEADER |
fixed length control field |
01327nam a22003137a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230222120821.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230222s2015 njua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780134084503 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SPU |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
main |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
J63F 2015 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Johnson, Nick |
9 (RLIN) |
250984 |
245 14 - TITLE STATEMENT |
Title |
The future of marketing : |
Remainder of title |
strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / |
Statement of responsibility, etc. |
Nick Johnson |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Old Tappan, New Jersey : |
Name of publisher, distributor, etc. |
Pearson Education, Inc., |
Date of publication, distribution, etc. |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 257 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
449 ## - DEPARTMENT |
Department name |
บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
What's changed? -- How are companies coping? -- Building for the future -- A proposed new department |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
9 (RLIN) |
34000 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
9 (RLIN) |
34000 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
9 (RLIN) |
41862 |
General subdivision |
CASE STUDIES |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Case studies. |
Source of term |
fast |
Authority record control number |
(OCoLC)fst01423765 |
850 ## - HOLDING INSTITUTION |
Holding institution |
SPU |
910 ## - ACQUISITION INFORMATION (SPU) |
Purchaser |
บริจาคโดย อธิการบดี |
Accession date |
230222 |
Barcode |
F068888 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
General Book |
998 ## - STAFF NAME (SPU) |
ผู้ลงรายการ |
jirawan 0223 |
ผู้วิเคราะห์รายการ |
jirawan 0223 |