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Social media marketing : a strategic approach Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher [book]
Material type:
TextPublication details: Mason, OH : South-Western Cengage Learning. 2013Description: xv, 380 p. : ill.; 28 cmISBN: - 9780495902904
- HF 5415.1265 B37S 2013
Contents:
Introduction to mass communication theory
The era of mass society and mass culture
From limited-effects to critical cultural theories : ferment in the field
Moving beyond limited effects : focus on functionalism and children
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1265 B37S 2013 (Browse shelf(Opens below)) | Available | F065740 | ||||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.1265 B37S 2013 (Browse shelf(Opens below)) | C.1 | Available | BG001801 | |||
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General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.1265 B37S 2013 (Browse shelf(Opens below)) | C.2 | Available | BG001810 |
Total holds: 0
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| HF 5415.1265 ฮ632ว 2561 วิเคราะห์ตลาดบนโลกดิจิทัล : การทำความเข้าใจกับข้อมูลลูกค้าในโลกดิจิทัล = Digital marketing analytics / | HF 5415.1265 ฮ632ว 2561 วิเคราะห์ตลาดบนโลกดิจิทัล : การทำความเข้าใจกับข้อมูลลูกค้าในโลกดิจิทัล = Digital marketing analytics / | HF 5415.1265 A27Y 2018 Youtube influencer / | HF 5415.1265 B37S 2013 Social media marketing : | HF 5415.1265 B37S 2013 Social media marketing : | HF 5415.1265 B37T 2018 The 8 pillars of social media marketing in 2018 / | HF 5415.1265 B52C 2000 Cybermarketing : how to use the internet to market |
Includes bibliographical references and index.
Introduction to mass communication theory
The era of mass society and mass culture
From limited-effects to critical cultural theories : ferment in the field
Moving beyond limited effects : focus on functionalism and children
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