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Social media management : technologies and strategies for creating business value / Amy Van Looy [electronic resource]
Material type:
Computer fileSeries: Springer texts in business and economicsPublication details: Cham, Switzerland : Springer, 2016Description: 1 online resource (xix, 250 pages) : illustrationsISBN: - 9783319219905 (E-book)
- HF5 415.1265 L66S 2016
Contents:
Introduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|
E-Book
|
SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF5 415.1265 L66S 2016 (Browse shelf(Opens below)) | Available | 9783319219905 |
หลักการสื่อสารออนไลน์ (PRINCIPLES OF COMMUNICATION FOR ONLINE MEDIA) ภาคการศึกษาที่ 2 |
Total holds: 0
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Includes bibliographical references and index
Introduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding
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