Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0324113803
- HF 5821 O38A 2003
Contents:
The process : advertising in business and society
Planning : analyzing the advertising environment
Preparing the message
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | Available | B003969 | ||||
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | C.1 | Available | BG001753 | |||
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | C.2 | Available | BG001754 | |||
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | Available | E102920 |
Total holds: 0
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HF 5821 ส115ก 2554 การออกแบบสื่อสิ่งพิมพ์เพื่อผลิตงานโฆษณา = | HF 5821 อ117ก 2555 การโฆษณา = Advertising / | HF 5821 H68A 1990 Advertising in society : classic and contemporary reading on advertising's role in society | HF 5821 O38A 2003 Advertising and integrated brand promotion / | HF 5823 ก426ก 2539 การจัดการโฆษณา / | HF 5823 ก426ก 2539 การจัดการโฆษณา / | HF 5823 ก426ก 2539 การจัดการโฆษณา / |
Includes bibliographical references and index
The process : advertising in business and society
Planning : analyzing the advertising environment
Preparing the message
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