Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. [book]
Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, 2003Edition: 3rd edDescription: xxxix, 773 p. : ill. ; 29 cmISBN:- 0324113803
- HF 5821 O38A 2003
Contents:
The process : advertising in business and society
Planning : analyzing the advertising environment
Preparing the message
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | Available | B003969 | ||||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | C.1 | Available | BG001753 | |||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | C.2 | Available | BG001754 | |||
General Book | SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | Available | E102920 |
Total holds: 0
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
HF 5821 O38A 2000 Advertising | HF 5821 O38A 2003 Advertising and integrated brand promotion / | HF 5821 O38A 2003 Advertising and integrated brand promotion / | HF 5821 O38A 2003 Advertising and integrated brand promotion / | HF 5821 R67A 1997 Advertising communications & promotion management | HF 5821 R67A 1998 Advertising communications and promotion managemen | HF 5821 R67A 1998 Advertising communications and promotion managemen |
Includes bibliographical references and index
The process : advertising in business and society
Planning : analyzing the advertising environment
Preparing the message
There are no comments on this title.
Log in to your account to post a comment.