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Essentials of marketing / Charles W. Lamb [book]
Material type:
TextPublication details: Australia : Thomson, 2003Edition: 3 rd edDescription: xiii, 601 P : Col.ill ; 28 cm + CD-ROMISBN: - 0324113900
- HF 5415 L35E 2003
Contents:
Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|---|
CD/DVD (Accompanying Material)
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SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415 L35E 2003 (Browse shelf(Opens below)) | CD.No.958 | Available | CD-ROM | FCD054661 | |||
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CD/DVD (Accompanying Material)
|
SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415 L35E 2003 (Browse shelf(Opens below)) | CD.No.959 | Available | CD-ROM | FCD054662 | |||
CD/DVD
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SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | HF 5415 L35E 2003 (Browse shelf(Opens below)) | Available | VE000770 | |||||
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 L35E 2003 (Browse shelf(Opens below)) | Available | B005243 |
Total holds: 0
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| HF 5415 K87M 1989 Principles of marketing | HF 5415 L35E 1999 Essentials of marketing / | HF 5415 L35E 2003 Essentials of marketing / | HF 5415 L35E 2003 Essentials of marketing / | HF 5415 L35M 1998 Marketing | HF 5415 L35M 2000 Marketing | HF 5415 L35M 2002 Marketing |
Icludes glassary and index
Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions
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