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Marketing / Courtland L. Bovee, Michael J. Houston, John V. Thell [book]
Material type:
TextPublication details: New York : McGraw-Hill, 1995Edition: 2nd edNotes: Includes bibliographical references and indexDescription: 721 p. ill ; 28 cmISBN: - 0071138501
- HF 5415 B68M 1995
Contents:
Understanding Marketing Today--Market Analysis and Target Marketing--Product Strategy--Pricing Strategy and Management--Distribution Strategies--Promotions Strategies--Promotion Strategy--Marketing in Today's Global Economy
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415 B68M 1995 (Browse shelf(Opens below)) | Available | BG000377 | ||||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415 B68M 1995 (Browse shelf(Opens below)) | C.1 | In Cataloging | KKE000191 | |||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415 B68M 1995 (Browse shelf(Opens below)) | C.2 | In Cataloging | KKE000192 | |||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415 B68M 1995 (Browse shelf(Opens below)) | C.3 | In Cataloging | KKE000193 | |||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415 B68M 1995 (Browse shelf(Opens below)) | C.4 | In Cataloging | KKE000194 |
Total holds: 0
Includes bibliographical references and index
Understanding Marketing Today--Market Analysis and Target Marketing--Product Strategy--Pricing Strategy and Management--Distribution Strategies--Promotions Strategies--Promotion Strategy--Marketing in Today's Global Economy
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