Essentials of Marketing / Jim Blythe and Jane Martin
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292098449
- HF 5415 B59E 2016
Contents:
What do marketers do?
The marketing environment
Consumer and buyer behaviour
Segmentation, targeting and positioning
Market research
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
![]() |
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 B59E 2016 (Browse shelf(Opens below)) | Available | B008906 |
Total holds: 0
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
HF 5415 A75M 2003 Marketing : an introduction | HF 5415 A75M 2005 Marketing : | HF 5415 B34N 2003 New consumer markeing : managing a living demand system | HF 5415 B59E 2016 Essentials of Marketing / | HF 5415 B66C 1992 Contemporary marketing | HF 5415 B68M 1995 Marketing / | HF 5415 B72I 2005 International marketing strategy / |
What do marketers do?
The marketing environment
Consumer and buyer behaviour
Segmentation, targeting and positioning
Market research
There are no comments on this title.
Log in to your account to post a comment.